This is pretty cut-and-dry. If you want your site to perform well, it needs to be optimized for mobile.
Marketers and advertisers are heavily investing in mobile, which means, most likely, so is your competition. If you want to stay competitive, you need to have a mobile optimization or marketing strategy in place.
But at the same time…
In fact, mobile ad blocking has increased 90% year-over-year.
That’s up more than 1 hour from 2013. It has increased steadily every year since.
With so many cell phone services giving away free smartphones with their contracts, this number is only going to keep increasing — which is good news for companies with a mobile marketing strategy.
This is why you want to produce valuable content that makes it easy for your buyer persona to find you online. You also want to optimize for mobile search results.
As a marketer, you need to align with the buyer’s behavior. With more than half of people consuming media via smartphones, you need to make sure yours offers the best experience possible.
Google doesn’t just dominate search on desktop, but mobile as well. If you want to increase your mobile search traffic, optimize for Google on smaller screen sizes. That means truncated titles, meta-descriptions, and careful consideration of Google AMP.
Consumers want to consume media through an app. Provide a great experience for your persona in your app and handle your marketing on the web.
When they are researching however…
This is why you want to produce valuable content to make your brand the authority in your niche. (Are you starting to see a pattern here?)
No surprise here. Make sure your social media content (graphics, thumbnails, etc.) look great on mobile. People are much more likely to see it there than on desktop.
Facebook and Twitter get all the attention, but companies targeting mobile users should look to attract them on Pinterest as well.
I’ll admit it, that includes me. Keep this in mind when scheduling your content or sending emails. If you publish/send early in the morning, people are more likely to be viewing on mobile.
A poor mobile presence can make your organization look unprofessional and out of touch with the modern consumer. Optimize for mobile to make the right impression.
Optimizing emails for mobile is the bare minimum. Smart businesses optimize every aspect of their emails to generate more leads and increase their conversions.
All of the data has shown that mobile marketing is profitable and shouldn’t be ignored.
For many of our tech clients, mobile marketing is the top priority and it has shown to have a high ROI.
If you have the resources, it makes sense to have a team of people with an expertise in mobile marketing to get the most benefit from your marketing efforts.
Is your company “phoning in” the mobile experience of your website? Not only are you turning away potential customers, but you’re sending them straight to your competitors that provide a better mobile experience.
If you’re an online retailer, you should give extra attention to the design and user experience of the tablet version of your website.
I know it sounds redundant, but having a responsive website is no longer an option — it’s a requirement.
If your mobile subscribers aren’t opening your marketing emails, it’s not them — it’s you. Here are five seemingly harmless details that drastically affect email open rates.
This is something that Apple has mastered and proven to be very effective. Consumers now expect a seamless experience and brand consistency.
The people have spoken. Your mobile site should mak